2018 MILLENNIAL ENGAGEMENT TRENDS TO WATCH THIS YEAR

2018 MILLENNIAL ENGAGEMENT TRENDS TO WATCH THIS YEAR

We’ve always been told that Millennials do things differently from prior generations, and when it comes to engagement rings, this holds true as well. Many Millennials want meaningful rings, something that truly symbolizes their relationship. These rings are often more unique than traditional diamond engagements, allowing young couples to tell a story that is specific to their relationship.

Let’s look at 5 unique styles sure to become 2018 Millennial engagement trends–

Millennials like to capture and share their engagements, often via social media. So having a ring with historical context allows the couples’ story to be even more unique and special. In choosing a vintage-inspired ring, your customer will sport a ring unlike any their peers’, helping them to stand apart and take on the spotlight. These rings — having withstood the test of time — can be marketed as recycled heirlooms, a preservative theme well received by the younger generation.

Another unique style in 2018 Millennial engagement trends will be colored center stones. Some are rejecting diamonds and opting for a more colorful sapphire, ruby or emerald instead. This departure from the traditional diamond engagement allows the young couple to tie in something specific from their relationship. The colored stone could symbolize their favorite color, or a stone sourced from a treasured vacation destination (see Meghan Markle’s stone sourced from Botswana, for example).

Countless designers are creating more engagement rings that once would’ve been considered costume jewelry or right-hand rings. These bright beauties have playful elements, such as moons and stars, or even a more architectural design.

Today’s married couples may forego traditional engagement rings, opting instead for a simple band to symbolize their love. Stackable bands provide a similar statement and flare that an engagement ring would, but also add comfort and flexibility to meet any customer’s lifestyle.

For those taking the diamond route, Millennials are opting for larger, more unique settings than their parents’ rings. Floral motifs or double halos adorn larger diamond center stones these days. We will see mixed metals or rose gold, departing from the common yellow gold and platinum bands. Plus, older Millennials who waited a little longer to get engaged typically have a higher budget, enabling them to spring for more opulent engagement rings.

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